4 Pet Food Trends to Watch in 2018
Pet Food Trends
According to market research firm Packaged Facts, in the new report “Pet Food in the U.S., 13th Edition”, Packaged Facts estimates overall pet food sales increased nearly 6 percent and had a whopping $26 billion in 2017. Pet food trends are being generated by genuine concern for the health and longevity of pet owners furry friends.
Packaged Facts estimates for the overall pet food market includes dog and cat food. Those estimates do not include non-dog/cat food, treats, and non-food pet supplies.
“Much of the growth in the pet food market is due to the increased sales of Amazon.com and Chewy.com. Internet sales of pet products are outpacing and even stealing sales from other channels, notably pet superstores. Not to mention the emergence of Millennials as prominent pet market consumers,” said David Sprinkle, research director for Packaged Facts. “But there are other, perhaps even at times under the radar, developments that are driving pet food growth.”
Here are four other trends Packaged Facts says will influence the U.S. pet food industry in 2018 and in the years to come:
Home-delivered pet food
PetPlate, JustFoodForDogs, and Just Right by Purina are setting the pace. To date, home delivery of pet food has increased to nearly one-fifth of total pet owners!
Pet owners seeking foods with preventative health benefits
Preventative health care is a major concern among pet owners. Many of these owners think that the foods they feed their fur-babies can make a difference. In a Survey conducted by Packaged Facts, more pet owners agree with the statement “High-quality dog foods/cat foods are effective for preventive health care.”
Micro-targeted pet foods
Pet food marketers are targeting pet owners who are worried about specific health problems in their pets such as age, breed, size/weight, activity level, indoor versus active, type of fur, as well as allergies and other chronic health conditions. The same trend in human foods, specialized pet foods offer whole food and/or nutraceutical ingredients, such as probiotics, omega fatty acids, glucosamine, fruits, and vegetables. Micro-targeted and functional pet foods will keep growing at an above-average rate, Packaged Facts forecasts.
DIY pet food
Pet owners are pursuing a DIY homemade approach by enhancing the pet’s meal with various additions, such as mix-ins, toppers, sauces, and even spray-on nutrients. Pet food makers are addressing this behavior by offering products that can be personalized, or used in combination with other products. The raw and dehydrated pet food segment generally involves some preparation and therefore feels more personal to the pet owner.